The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. You knit the hats, innocent drinks wear them and 25p of every drink sold will go to Age UK.

How to get involved:

  1. 1. Choose your pattern from the knitting patterns at Alternatively, why not try out your own ideas – it could be inspired by anything from a new fashion trend to your favourite fruit!
  2. 2. Knit your hats and send them by 14th November 2014 to: The Big Knit, Age UK, Tavis House, 1-6 Tavistock Square, London WC1H 9NA
  3. 3. Keep an eye out in stores in February 2015 when the hats you’ve knitted will be sold on innocent smoothie bottles!

How the Big Knit helps older people

As many as 25,000 older people may die needlessly this winter because of the cold. The money raised through the Big Knit supports Age Uk’s ‘Spread the Warmth’ campaign, helping older people during the cold winter months through befriending visits, emergency cold weather support, warm meals and other vital services.

The Big Knit is also a great way to bring people and communities together. Knitting groups have been held up and down the country for people to get involved, share patterns and have a cup of tea or two!

If you have any questions or want to find out more information, contact the Big Knit team at