What is the Silver Marketing Association?
The Silver Marketing Association is a membership organisation dedicated to connecting and supporting businesses and individuals who are passionate about marketing to older consumers. Launched in 2022 as the successor to the Mature Marketing Association, they champion ethical, inclusive marketing and actively stand against ageism and discrimination. Their mission is to inform, inspire, and give a strong public voice to their members as they shape the future of marketing to a more mature population.
With over 40 years’ experience, Cosyfeet is the home of extra roomy footwear, so naturally we were a good fit for joining The Silver Marketing Association. Debbie Marshall, Managing Director of The Silver Marketing Association, said, “We welcome Cosyfeet and their team to the Association. We are seeing a steady stream of well-established and respected retail brands joining our community, demonstrating that retailers are really seeing the benefit of increasing their knowledge of the silver consumer market, as well as having the opportunity to engage with other industry sectors.”
Our Head of Marketing, Angus Lewis, added, “We are delighted to become members of the Silver Marketing Association. It’s great to be alongside so many lovely brands, suppliers and agencies who share our passion for exceptional best-in-class marketing to this fantastic sector. We take great pride in making sure our imagery is representative and tone of voice respectful, understanding and non-condescending. It’s a great area to work in and we are looking forward to tapping into the shared knowledge and resources available from the Silver Marketing Association, as well as sharing and learning from other members.”
We look forward to working with them for many years to come!