Our Sport Active™ range came from our work alongside the University of Exeter. We wanted to create a collection of extra wide fit footwear specifically designed with the older foot and body in mind, while still retaining the roominess and comfort that Cosyfeet shoes are known for. The main inspiration for Victor and Vasco was the need to provide an extra wide shoe for our male customers who are still quite active.
Inspiration
After the successful launch of our Sport Active™ range for women, we wanted to incorporate the same performance footwear into our men’s collection. Viva and Vamos were the first of the women’s collection, providing a double density sole for perfect cushioning with enhanced grip and durability.
Designs
Once we had an idea of what we wanted to do, we then worked on designing the styles. One of the first designs was Victor, which was inspired by the women’s style Vamos. Victor features a secure touch-fastening strap, a detail which is on a number of our styles and has been proven to be popular with our customers. It can be easily adjusted to provide comfort for swollen feet.
Our next design was Vasco, twinned with Victor. Vasco has a secure lace fastening - this gives our customers the option of two fastening choices. We wanted to make sure the shoes had a sporty style to them, yet still provided support and comfort where it was needed most.
Development
Working closely with our sole-maker and the University of Exeter team, the double density sole was created. This is designed to give essential lateral support without compromising on flexibility. The lightweight PU midsole provides underfoot cushioning and the TPU outsole features enhanced grip and durability for key pressure areas.
Fit Testing
Once we're happy with the initial styles we then start our fit testing process, which involves working with our dedicated group of fit testers, who are invaluable to the development process. We fit-test new products multiple times prior to production. This way we can ensure all changes are finalised before we begin production.
Forecasting
Predicting how popular a new style will sell is always tricky but is an important part of the development. As we already knew the women’s range were doing well, we were hopeful Victor and Vamos would be just as well-received.
Photoshoot
Next our catalogue team start to plan the photoshoots. Months of planning and thought goes into every shoot. Every detail is thoroughly considered: locations, wardrobe, models, and props. We try to use a location that offers opportunity for both indoor and outdoor shots. That way we can really showcase each style individually, in a variety of settings.
Catalogue
Finally, it’s time for the launch of a new season catalogue. It's always exciting to see the finished products in beautiful pictures and in printed form. When the catalogues are distributed all over the world it’s a very gratifying feeling! Once our styles are purchased by our valued customers and positively reviewed we can see the real difference our footwear makes. That’s the moment all the hard work pays off.
Find out more about exclusive Sport Active™ range.
To view our catalogue online, click here.